Instead, it was to encourage and motivate Canadians to take personal action to reduce GHG 4 The 1998 federal Budget provided $150 million over three years for the Climate Change Action Fund (CCAF) to support early actions to reduce GHG emissions, to reach out to the public, and to increase understanding of the impacts, costs and benefits of implementing the Kyoto Protocol and the options open to C [...] While the overall management and responsibility of the marketing/advertising was equally shared across the two departments, the split in the management of the program’s partnership components was based on each department’s areas of expertise. [...] The overall objective of the more recent 2005 Phase II Tracking Survey (hereafter referred to as the 2005 Survey), also conducted by Environics Research Group, was to continue to measure the relative success of the OTC program in terms of its impact on awareness and attitudes towards the OTC.25 Annex 7 includes the interview questions that were asked in the 2005 Survey. [...] As is the case for the 2004 survey, both tracking surveys assessed the achievement of the public education immediate and intermediate outcomes listed in Annex 1c (awareness of the OTC, understanding of how to reduce GHG emissions, support for the Challenge and willingness to take personal action to reduce GHG emissions). [...] In this respect, the Survey attributes the increase in the concerns about climate change over the past year to the widespread media attention devoted to Canada’s ratification of the Kyoto Protocol.
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