Funded through an agreement with the Government of Canada, CHSRF is an independent, not-for-profit corporation with a mandate to promote the use of evidence to strengthen the delivery of services that improve the health of Canadians. [...] This publication may be reproduced in whole or in part for non-commercial purposes only and on the condition that the original content of the publication or portion of the publication not be altered in any way without the express written permission of the CHSRF. [...] Stuart Soroka, Director of the Canadian Opinion Research Archive and co-Director of the Media Observatory at the McGill Institute for the Study of Canada, to conduct a detailed examination of these topics. [...] The first section of the report continues work last reported in the Health Council of Canada’s “Canadian Perceptions of the Health Care System.” The objective of that report was to explore the state of Canadian public opinion since the time of the Romanow Commission. [...] The second objective of this report is to better understand where Canadians’ impressions of the healthcare system come from or, more precisely, to explore mass media content as a likely source of Canadians’ impressions of the state of the system.