Chapter 2 is an exploration of what is known about knowledge sharing and the integration of this knowledge, with an examination of the diffusion of innovations theory2 as a possible starting point to further expand knowledge sharing. [...] The importance of interactivity, the commitment of time and resources, and the need to cater to specific audiences are all mentioned repeatedly as critical to knowledge-sharing success. [...] Plain language is the use of straightforward language Telling stories may be one way to present written for the sake of clear research and other forms of knowledge in a way communication.17 that is appealing to diverse audiences. [...] Speakers at the workshop described a need to appeal to A plain language illustration: people’s emotions when presenting research evidence, stressing that a balance between George endeavored to obtain through the exchange science and emotion can be found in of currency the ownership of a Canis Familiaris the storytelling. [...] Rather, successful knowledge sharing could include efforts to make audiences aware that evidence is available, to persuade them that this evidence can be useful and relevant to their work, to support the implementation and use of this knowledge when a decision has been made to adopt the new information, and to understand why a decision to adopt or reject evidence is reinforced or changed.