Higher Education Quality Council of Ontario 5 The Impact of Incentives, Communications and Task Demand on Postsecondary Student Participation in Online Research Introduction HEQCO regularly sponsors and participates in a variety of studies designed to examine PSE students’ experiences and/or outcomes. The success of these studies, which frequentl [...] Higher Education Quality Council of Ontario 12 The Impact of Incentives, Communications and Task Demand on Postsecondary Student Participation in Online Research Tasks Low‐demand The low‐demand task was an instrument designed by Academica Group in consultation with HECQO to represent a relatively brief online survey that postsecondary students a [...] Higher Education Quality Council of Ontario 14 The Impact of Incentives, Communications and Task Demand on Postsecondary Student Participation in Online Research task, 547 of the 586 respondents (93%) completed the task within one day and the median duration was 10.5 minutes. Instances of speeding were thus categorized as any responses completed in un [...] Higher Education Quality Council of Ontario 17 The Impact of Incentives, Communications and Task Demand on Postsecondary Student Participation in Online Research Figure 1: Initial Email Invitation Open Rates (n=7866)14 High‐Demand, Regular, Non‐Monetary 53% High‐Demand, Regular, Monetary 52% Low‐Demand, Regular, Monetary 45% Low‐Demand, Regular, Non‐M [...] Higher Education Quality Council of Ontario 18 The Impact of Incentives, Communications and Task Demand on Postsecondary Student Participation in Online Research Table 3: Time to Complete Low‐demand Task Regular Regular Non‐ Enhanced Enhanced Non‐ Total Monetary monetary Monetary monetary n size 546 224 68 200 54 Less than 6.3 minutes