Canadian Books & Public Policy
Search|Results
Search|Results
Item(s) added to cart!
EN
FR
Advanced Search
All of these
Any of these
As a phrase
Excluded from
Within
Keyword anywhere
Full Text
Title
Contributor
Publisher or Imprint
Subjects
Series
Genre
Prize
desLibris ID
ISBN13
And
Or
Not
All of these
Any of these
As a phrase
Excluded from
Within
Keyword anywhere
Full Text
Title
Contributor
Publisher or Imprint
Subjects
Series
Genre
Prize
desLibris ID
ISBN13
And
Or
Not
All of these
Any of these
As a phrase
Excluded from
Within
Keyword anywhere
Full Text
Title
Contributor
Publisher or Imprint
Subjects
Series
Genre
Prize
desLibris ID
ISBN13
And
Or
Not
All of these
Any of these
As a phrase
Excluded from
Within
Keyword anywhere
Full Text
Title
Contributor
Publisher or Imprint
Subjects
Series
Genre
Prize
desLibris ID
ISBN13
Include in search:
All Documents
All Books
All Magazines
Include only titles available in fulltext
Exclude Promotional Listings
Restrict search to only titles where full MARC is Available
Year of publication:
Year
All years
Current year
Last year
Last 5 years
Last 10 years
From
To
Search
Reset
Advanced Search Tips
External search:
desLibris (default)
Internet Archive (External)
Open Library (External)
THE SEARCH WILL BE APPLIED TO THIS DATABASE ONLY
Toggle Search History
Search History
View saved searches
View alerts
Delete selected searches
Delete all searches
Save search
Create alert
Search ID
Search criteria
Actions
Return to search results
Share Link to Book
Cite Book
Available on mobile
Add to Bookshelf
This option is available to patrons or personal accounts holders only.
See more detail.
A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade
Steve Penfold
Availability
This book is available in preview mode only.
Licenses available:
Subscription
Perpetual SUPO
Perpetual MUPO
To gain full access:
Access to book through a subscribing library
Open a free personal account to purchase
Place book in cart to purchase
$
68.00
Read Preview Online
Enter your access code
Access code:
Redeem code
Description
A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce.--$cProvided by publisher.By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the corporate fantastic--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.--$cProvided by publisher.
Other ways to get this book
Recommendations
More from this publisher
More from this contributor
Book Details
Title
A Mile of Make-Believe
Subtitle
A History of the Eaton's Santa Claus Parade
Contributors
Steve Penfold
Publisher
University of Toronto Press
Publication date
2016-08-01
Pages
256
Print ISBN
9781442630963
eBook ISBN
9781442630970
LC Subjects
Department stores - Canada - History.
,
Parades - Canada - History.
,
Christmas - Canada - History.
,
Consumption (Economics) - Canada - History.
,
Grands magasins - Canada - Histoire.
,
Défilés - Canada - Histoire.
,
Noël - Canada - Histoire.
,
Consommation (Économie politique) - Canada - Histoire.
,
Canada - Social life and customs.
,
Canada - Moeurs et coutumes.
Audience
College/higher education
Subjects
A Mile of Make-Believe
×/strong>
×
MUPO
$
SUPO
$
/ user X
$
Share this book
×
Copy link
Press
CTRL-C
to copy
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##
On this public site, books and documents are presented only as previews. To gain access to complete books and documents, visit desLibris through the discovery portal of a member library, or take out an individual membership. Click on “More details” to find the book in bookstore or library.