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CEO-Speak : The Language of Corporate Leadership

Joel Amernic,
Russell Craig

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Description

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

Table of Contents

Contents
Page 6-7

Acknowledgments
Page 8-9

Introduction
Page 10-15

Show more

1 Why the Words of Business Leaders Matter
Page 16-30

2 Hyperbole and Delusion at Enron
Page 31-40

3 Framing Andersen
Page 41-51

4 The Gates to Microsoft: Exploiting Web Sites
Page 52-63

5 AOLTimeWarner: Claiming the Internet Kingdom
Page 64-77

6 IBM and the Privileges of an Internet Soapbox
Page 78-86

7 Constructing Jack Welch, GE’s Corporate Chieftain Incarnate
Page 87-99

8 Disney’s Narrative as Personality Prism
Page 100-113

9 Nortel’s “Remarkable” Letter
Page 114-128

10 Three Tenors in Perfect Harmony
Page 129-136

11 Creating “North America’s Railroad”
Page 137-149

12 Towards Greater Accountability for CEO-Speak
Page 150-157

APPENDICES
Page 158-211

-----1 Skilling and Lay’s Last Letter to Shareholders of Enron
Page 160-165

-----2 Remarks of Joseph F. Berardino, Managing Partner/CEO of Andersen, to the us House of Representatives Committee on Financial Services, 12 December 2001
Page 166-177

-----3 AOLTimeWarner’s Internet Policy Statement
Page 178-186

-----4 General Electric’s 1991 CEO Letter to Shareholders
Page 187-196

-----5 Letter to Stockholders, 1940 Walt Disney Productions’ Annual Report
Page 197-203

-----6 Letter to Stockholders, 1941 Walt Disney Productions’ Annual Report
Page 204-211

Notes
Page 212-235

References
Page 236-249

Index
Page 250-256

-----A
Page 250-250

-----B
Page 250-250

-----C
Page 251-251

-----D
Page 252-252

-----E
Page 252-252

-----F
Page 252-252

-----G
Page 253-253

-----H
Page 253-253

-----I
Page 253-253

-----K
Page 253-253

-----L
Page 253-253

-----M
Page 253-253

-----N
Page 254-254

-----O
Page 254-254

-----P
Page 254-254

-----R
Page 255-255

-----S
Page 255-255

-----T
Page 255-255

-----U
Page 255-255

-----V
Page 256-256

-----W
Page 256-256

-----Y
Page 256-256

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Book Details

Title

CEO-Speak

Subtitle

The Language of Corporate Leadership

Contributors

Joel Amernic,
Russell Craig

Publisher

McGill-Queen's University Press

Publication date

2007-09-04

Pages

xi, 243 p.

Print ISBN

9780773530379

eBook ISBN

9780773575592

LC Subjects

Chief executive officers - Language - Case studies., Discourse analysis - Social aspects - Case studies., Corporate culture - Case studies., Case studies.

Audience

General/trade

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