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A World Made Sexy : Freud to Madonna

Paul Rutherford

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Description

The cult of eroticism is a pervasive force in modern society, affecting almost every aspect of our daily lives. In this book, Paul Rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the creation of desire - for sex, for wealth, and for entertainment.

A World Made Sexy examines museum exhibitions, art, books, magazines, films, and television to explore the popular rise of eroticism in America and across the developed world. Starting with a brief foray into the history of pornography, Rutherford goes on to explore a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other media, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between sex and aggression. He details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the cultivation of eroticism in the wider context of Michel Foucault's views on social power and governmentality, and specifically how they relate to sexuality, during the modern era.

A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire.

Table of Contents

Contents
Page 6-7

Acknowledgments
Page 8-11

Introduction
Page 12-19

Show more

1 Exhibiting Eros
Page 20-54

-----1 The Sex Museum
Page 23-29

-----2 History as Past Pornography
Page 30-46

-----3 The Voyeur’s Gaze
Page 47-54

2 Liberation Theory
Page 55-87

-----1 The Radical Freud
Page 57-63

-----2 Reich’s Sexual Revolution
Page 64-71

-----3 Marcuse’s Utopia of Eros
Page 72-77

-----4 The Wisdom of Ernest Dichter
Page 78-87

3 The Erotic Sell
Page 88-135

-----1 The Secret Life of Salvador Dalí (1942)
Page 91-98

-----2 The Maidenform Woman
Page 99-107

-----3 The Early Playboy
Page 108-120

-----4 Fetish Barbie
Page 121-130

-----5 The Imagery of Pop Art
Page 131-135

4 Signs of Angst
Page 136-163

-----1 The Mechanical Bride (1951)
Page 137-142

-----2 The System of Objects (1968)
Page 143-147

-----3 Subliminal Seduction (1973)
Page 148-155

-----4 Killing Us Softly (1979)
Page 156-163

5 The Erotics of Power
Page 164-198

-----1 The Bond Saga
Page 165-181

-----2 Madonna’s Rise
Page 182-198

6 A Theatre of the Libido
Page 199-252

-----1 Erotic Trajectories
Page 200-209

-----2 Displays of Sin
Page 210-227

-----3 Fables of Lust
Page 228-238

-----4 Audiences and Impacts
Page 239-247

-----5 Sexy Posters
Page 248-252

Conclusion
Page 253-265

Notes
Page 266-327

Research Sources and Sites
Page 328-329

Bibliography
Page 330-357

Index
Page 358-380

-----A
Page 358-358

-----B
Page 359-360

-----C
Page 361-361

-----D
Page 362-363

-----E
Page 364-364

-----F
Page 365-365

-----G
Page 366-366

-----H
Page 367-367

-----I
Page 368-368

-----J
Page 368-368

-----K
Page 369-369

-----L
Page 369-369

-----M
Page 370-371

-----N
Page 372-372

-----O
Page 373-373

-----P
Page 373-374

-----Q
Page 375-375

-----R
Page 375-375

-----S
Page 376-377

-----T
Page 378-378

-----U
Page 379-379

-----V
Page 379-379

-----W
Page 380-380

-----X
Page 380-380

-----Y
Page 380-380

-----Z
Page 380-380

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Book Details

Title

A World Made Sexy

Subtitle

Freud to Madonna

Contributors

Paul Rutherford

Publisher

University of Toronto Press

Publication date

2007-08-11

Pages

371 p.

Print ISBN

9780802092564

eBook ISBN

9781442685628

LC Subjects

Erotica - History., Sex in advertising - History., Sex in popular culture - History., Sex in mass media - History., Sex - Social aspects., Pornography - History., Sexual freedom.

Audience

Professional and scholarly

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