Food product information labelling and advertising : Report of the Consumers Council of Canada Consumer Group Panel

Thank$you$to$the$many$experts$in$government,$academia$and$business$for$providing$their$ thoughts$and$information.$Particularly,$we$would$like$to$acknowledge$these$organizations$ that$formerly$presented$to$the$panel: • Advertising$Standards$Canada • Canadian$Food$Inspection$Agency • Dairy$Farmers$of$Canada • Food$&$Consumer$Products$Canada • GS1$Canada A$special$thank$you$to$consumer$advocates$arou [...] These$days$the$regulatory$environment$governing$food$can$be$captured$in$the$adage$of$ Edward$R.$Murrow:$“Anyone$who$isn’t$confused$really$doesn’t$understand$the$situation.” The$panel$told$us$consumers$want$clearer$labelling: • What$is$in$a$“fruit$cocktail?” • What$is$“made$with$whole$grains?” • “Natural?” • “25$per$cent$less$sodium”$–$down$from$what? [...] Research$steps • Literature$review$of$international$academic,$government,$business$and$consumer$ group$research • Eight$facilitated$meetings$of$the$Consumer$Group$Panel,$both$inBperson$and$by$web$ conference • OnBgoing$discussion$via$a$collaborative$website • Consumer$Group$Panel$review$of$both$the$draft$and$Yinal$report The$panel$met$in$person$at$the$Council’s$ofYice$in$Toronto$for$fullBday$sessi [...] Those$speciYic$additives$and$food$include: • Additives Food$Product$Informa/on$Labelling$and$Adver/sing$–$Canadian$Consumer$Group$Issues$&$Solu/ons Consumers$Council$of$Canada Health$claims$J$45$ • Alcoholic$Beverages ◦ Consultation$on$Wine$Labelling • Beverages$for$Athletes,$Isotonic • Chocolate$and$Cocoa$Products • Dairy$Products • Eggs$and$Egg$Products • Fats$and$Oils • Fish$and$Seafood • Foods [...] The$report$highlights$that$seniors’$food$choices$also$remain$tied$to$other$factors,$ including: • good$taste,$freshness$and$quality; • convenience,$including$easyBtoBprepare$foods,$takeBhome$foods$and$delivered$meals; • packaging$that$is$easy$to$read,$easy$to$open,$and$available$in$single$or$double$serving$ sizes; • value$for$the$dollar,$including$being$economical$to$purchase$and$store; • product$