Let's cruise! : Winning cruise strategy for Northern New Brunswick

The time is right to explore whether there is opportunity within the cruise industry for the ports in Northern New Brunswick, and Aquila was the independent firm contracted to explore the opportunity and recommend a cruise strategy for the Northern New Brunswick region. [...] The greatest opportunity within the cruise industry for the Northern New Brunswick region is in the niche market. [...] Of the entire Northern New Brunswick region, it is the Acadian Peninsula that has the most opportunity and the most potential to see immediate and significant growth in the cruise market. [...] The projected growth in this market is positive, and the experiences in the region are well-suited to what the niche market cruise lines and their guests are seeking. [...] This study looks at the current situation in the Northern New Brunswick region as it relates to cruise, explores the potential opportunities, and offers a strategy for developing the cruise market for the Northern New Brunswick region.