The red alder resource in British Columbia has the potential to support a future hardwood manufacturing sector over 10 times larger and considerably more diverse than the current condition. Three quarters of this increase is possible simply by managing the existing red alder resource to an intensity similar to that for conifers, with the remainder of the increase relying on climate change adaptation to take advantage of potentially improved future growing conditions. Increased harvest rates would provide the Province with commensurate social benefits in terms of jobs, taxes, and royalties. Additional benefits of increased management attention would be realized through improved ecosystem resiliency and the contributions that red alder makes to a wide variety of ecosystem services.