cover image: Commercialism in Canadian schools

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Commercialism in Canadian schools

26 Apr 2006

While not with a promise on the part of Government to limiting or interfering in fundraising eff orts of continue its examination of the issue, to “raise individual schools, awareness” of the equity factors (and maintain a Government is responsible for legislation fund to provide a “top up” for those parents who governing the imposition of school fees, while cannot aff ord to contribute), and to w [...] I know in the schools in which (perhaps as a result of the rather unique relation- I’ve been involved, there was fundraising and the money was always used inside ship between the N. B. Department of Education the school and accounted for inside the school. [...] When you’re operating in the context of the Consumer Protection Act •. Sponsor programs at in Quebec, look twice as hard, as they and the Education Act (revamped in 998 to give school like Student of the have many consumer protection laws – particularly when it comes to kids the governing board of each school the power Week; Athlete of the Year; – that other provinces don’t. [...] Th e issue of a growing commercial presence Having rejected the possibility of a ban on in the classroom is often minimized by the claim ads to kids under the age of 3 on the basis that that since kids are marketed to on a regular ba- “Sixty-six per cent of 12 to 19 this only protects kids from the “real world,” sis, why is it worse to target them in the school. [...] For the Organization that is the Sponsor of the Program As the sponsor of a program, your association with the Subject Organization will generate credibility with consumers, raise your profi le with students and teachers, and promote an image of corporate citi- zenship.
health education food school media marketing canada advertising culture fundraising students teachers teacher human activities provincial further education teaching and learning provinces and territories of canada commercialism in schools
ISBN
0886274885
Pages
42
Published in
Canada

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