Strategies for International Success

It is the aspiration of the Institute to have a significant influence in increasing Ontario and Canada’s competitiveness, productivity, and capacity for innovation. [...] The views expressed in this report are the views of the Institute’s Fellow, Paul Boothe, and his co-author, Alister Smith, both of whom are also at the Trillium Network for Advanced Manufacturing and do not necessarily represent those of the Government of Ontario or the Institute. [...] Many firms begin by exporting to US markets.12 These markets are familiar and entry is perceived to be less risky and costly compared to other international markets.13 More than 75 percent of all Canadian exports in 2016 went to the US.14 However, emerging economies generated 80 percent of global real GDP growth in 2014 and will continue to be the primary drivers of growth in the global economy.15 [...] Over time, the company built a for clients and paid attention to their needs reputation for quality and timeliness resulting from the CEO down to the shop floor. [...] In order to compete, you need to know building services what is going on in the world and be a part of it.