Canadian Anti-Spam Legislation Experience of Organizations

Acknowledgments The Canadian Chamber of Commerce gratefully acknowledges the Canadian Marketing Association, the Email Sender and Provider Coalition and the Retail Council of Canada for their input in crafting this survey and for their assistance in its distribution. [...] Leading up to the coming into force of CASL, the CRTC and Industry Canada published materials to help guide CASL compliance and understand the Act, the CRTC Regulations (the CRTC regulations) and the Industry Canada Regulations (the GIC regulations). [...] Along with its partners at the Canadian Marketing Association, the Email Sender and Provider Coalition and the Retail Council of Canada, the CCC has attempted to gauge the CASL compliance experience of Canadian organizations after three years of the CASL regime. [...] A big part of our outreach to solicit sponsors and participants to our conference has shut down.” Concerns with CASL in the Marketplace Much of the anxiety in the marketplace about Canada’s anti-spam law revolves around the consent model and the penalties for non-compliance. [...] The challenges with the consent model are exacerbated by the complexity and ambiguity of the law (84% agree) combined with a perceived lack of guidance (or unrealistic approaches) from the enforcement agency for expectations of providing evidence of consent (78% agree).