Going Global: Canadian SME Trade and Emerging Markets

Before considering how to design policies to support these goals, however, it is first necessary to understand the trade patterns of Canadian SMEs, including how they are evolving and how they differ from those of large firms; the size of the performance premiums for Canadian SMEs that export to emerging markets; and the influence of different globalization strategies and firm capabilities on the [...] Export destinations As with the transactions data, the survey data from Industry Canada reveal that exports of goods and services by SMEs are highly concentrated in the US market: 89 percent of SME exporters sold there in 2011, representing almost three-quarters Pourcent of total Going Global: Canadian SME Trade and Emerging Markets 13 Figure 8 Export propensity and intensity of SMEs, industry, Ca [...] These firms were generally the largest and most productive, and were also the most likely to be US-controlled and to have multiple establishments and more diversified products. [...] To investigate how closely these results were clustered around the average, the authors examine various performance meas- ures — including the growth of sales and profits and the number of consecutive years operating in the export market — for SMEs that exported between 1994 and 2008, focusing on top performers (those ranked at the 75th percentile of the Going Global: Canadian SME Trade and Emergi [...] Initially, as other firms enter (moving to the right in figure 17), this might help “grant legitimacy” and build awareness of the Canadian brand in the new market, which lowers the likelihood that Canadian firms will leave the market.