Closing the Tourism Gap

Finally, in consultation with our membership and the broader tourism community, we highlight key actions that the Government of Ontario and industry partners need to take to boost the long-term competitiveness of the tourism industry and generate sustainable demand for tourism in Ontario. [...] To create long-term sustainable growth in the province's and-a-half, and the strength of the Canadian dollar was tourism industry, both government and industry must act likely a determining factor in the decline in international together to close the tourism gap. [...] On this issue, the OCC agrees with the Tourism Industry Encouragingly, the Government of Ontario is already Association of Ontario (TIAO): to create sustainable, taking this essential first step: throughout 2016, MTCS long-term growth in the tourism industry in Ontario has been leading consultations towards the development and maximize potential visitor spending, the province’s of the Strategic Fr [...] Closing the Tourism Gap 27 Recommendation 2: Work with relevant partners to improve EXAMPLES OF MEASURABLE the timeliness of tourism data dissemination, specifically OBJECTIVES IN related to visitor spending, as well as the scope of available OTHER JURISDICTIONS tourism data In Ontario’s Tourism Action Plan, MTCS highlighted the need to British Columbia improve tourism data quality and availabilit [...] The OCC strongly Gaining the Edge 2015-18 supports the government’s decision to include this item in the Target: 5 percent annual revenue action plan and encourages the government to work with relevant growth for the tourism industry partners at the municipal, provincial, and federal level to improve the Alberta timeliness of tourism data, specifically related to visitor spending.