An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.
If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:
- Black’s is Photography
- Leon’s - Don’t Pay a Cent Event
- Zellers - Because … the Lowest Price is the Law
- CIBC - Seeing Beyond
- Rexall - A Pharmacy First
These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.
Authors
- Control Number Identifier
- CaOOCEL
- Dewey Decimal Classification Number
- 659.1092
- Dewey Decimal Edition Number
- 23
- General Note
- Includes index Issued as part of the desLibris books collection
- Geographic Area Code
- n-cn---
- ISBN
- 9781459705012 9781459705005
- LCCN
- HF5810.P33
- LCCN Item number
- A3 2012eb
- Modifying agency
- CaBNVSL
- Original cataloging agency
- CaOONL
- Physical Description | Extent
- 1 electronic text (213 p.)
- Published in
- Canada
- Publisher or Distributor Number
- CaOOCEL
- Rights
- Access restricted to authorized users and institutions
- System Control Number
- (CaBNVSL)slc00228742 (OCoLC)786442589 (CaOOCEL)439981
- System Details Note
- Mode of access: World Wide Web
- Transcribing agency
- CaOONL
Table of Contents
- COVER 1
- TITLE 2
- COPYRIGHT 3
- CONTENTS 4
- PROLOGUE 12
- CHAPTER 1 MODEST BEGINNINGS 22
- CHAPTER 2 WHAT'S A PADULO ? 36
- CHAPTER 3 RICK'S NINE COMMANDMENTS 56
- CHAPTER 4 LEON'S–DO'N'T PAY A CENT EVENT 84
- CHAPTER 5 BLACK'S IS PHOTOGRAPHY 96
- CHAPTER 6 ZELERS – BECAUSE … THE LOWE ST PRICE I S THE LAW 112
- CHAPTER 7 THE CIBC COUP – SEEING BEYOND 120
- CHAPTER 8 REXALL – A PHARMACY FIRST 134
- CHAPTER 9 GIVING BACK 150
- CHAPTER 10 I LOVE RETAIL 174
- CHAPTER 11 LESSONS LEARNED 184
- CHAPTER 12 EVEN THE FUTURE AIN'T WHAT IT USED TO BE 192
- INDEX 214
- A 214
- B 214
- C 215
- D 216
- E 217
- F 217
- G 217
- H 218
- I 218
- J 219
- K 219
- L 219
- M 220
- N 220
- O 220
- P 221
- R 222
- S 222
- T 223
- U 223
- V 224
- W 224
- Y 224
- Z 224