cover image: I Can Get It for You Retail : Down and Dirty Tales from a Canadian Ad Man

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I Can Get It for You Retail : Down and Dirty Tales from a Canadian Ad Man

26 Mar 2012

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black’s is Photography

- Leon’s - Don’t Pay a Cent Event

- Zellers - Because … the Lowest Price is the Law

- CIBC - Seeing Beyond

- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.

canada biography history advertising campaigns advertising executives

Authors

Rick Padulo

Control Number Identifier
CaOOCEL
Dewey Decimal Classification Number
659.1092
Dewey Decimal Edition Number
23
General Note
Includes index Issued as part of the desLibris books collection
Geographic Area Code
n-cn---
ISBN
9781459705012 9781459705005
LCCN
HF5810.P33
LCCN Item number
A3 2012eb
Modifying agency
CaBNVSL
Original cataloging agency
CaOONL
Physical Description | Extent
1 electronic text (213 p.)
Published in
Canada
Publisher or Distributor Number
CaOOCEL
Rights
Access restricted to authorized users and institutions
System Control Number
(CaBNVSL)slc00228742 (OCoLC)786442589 (CaOOCEL)439981
System Details Note
Mode of access: World Wide Web
Transcribing agency
CaOONL

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