Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including ?How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided?such as Volkswagen Beetle’s landmark ?Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s ?It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Authors
- Bibliography, etc. Note
- Includes bibliographical references: p. 223-231
- Control Number Identifier
- CaOOCEL
- Dewey Decimal Classification Number
- 791.45/72
- Dewey Decimal Edition Number
- 22
- General Note
- Issued as part of the desLibris books collection
- ISBN
- 9781554908875 9781550228878
- LCCN
- PN1992.77.M33
- LCCN Item number
- M35 2009eb
- Modifying agency
- CaBNVSL
- Original cataloging agency
- CaOONL
- Physical Description | Extent
- 1 electronic text (vii, 231 p. :)
- Published in
- Canada
- Publisher or Distributor Number
- CaOOCEL
- Rights
- Access restricted to authorized users and institutions
- System Control Number
- (CaBNVSL)slc00223015 (OCoLC)506229131 (CaOOCEL)432533
- System Details Note
- Mode of access: World Wide Web
- Transcribing agency
- CaOONL
