Want to know the secrets behind Canada’s most popular coffee-and-donuts chain? Read all about them in a new book chronicling the rise of Tim Hortons, from its humble beginnings to the national institution it is today. Written by former Tim Hortons marketing director Ron Buist, Tales from Under the Rim: The Marketing of Tim Hortons is an engrossing, fast-paced business memoir. According to Buist, it took “one hockey player, one favourite barber shop, one former drummer, and one police officer,” plus “the luck hard work brings” to make Tim Hortons a second home for millions of Canadians. The original founders — Toronto Maple Leafs defenceman Tim Horton, donut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce — are all profiled in the book, along with many of the store owners in whom the success of the chain resides. If you have ever wondered about the invention of the apple fritter or the raisin dutchie, how timbits are made, or the origins of “Roll Up the Rim to Win,” Tales from Under the Rim will answer your questions. Detailing the company’s creative marketing strategies of the past 24 years, with loads of fascinating anecdotes, Tales from Under the Rim provides hitherto unknown glimpses into the transformation of a modest chain into Canada’s most successful franchise operation. Tim Hortons is Canada’s most successful coffee chain, with over 2,300 stores in Canada and US, and a Canadian market share of 70%, the highest of any franchise operation in the country. Each day, Tim Hortons franchises sell more than three million cups of coffee and more than a million donuts.
Authors
- Bibliography, etc. Note
- Includes bibliographical references and index
- Control Number Identifier
- CaOOCEL
- Dewey Decimal Classification Number
- 338.7/616479571
- Dewey Decimal Edition Number
- 22
- General Note
- Issued as part of the desLibris books collection
- Geographic Area Code
- n-cn---
- ISBN
- 9781459340091 9780864923653
- LCCN
- TX945.5.T54
- LCCN Item number
- B84 2003eb
- Modifying agency
- CaBNVSL
- Original cataloging agency
- CaOONL
- Physical Description | Extent
- 1 electronic text (218 p.)
- Published in
- Canada
- Publisher or Distributor Number
- CaOOCEL
- Rights
- Access restricted to authorized users and institutions
- System Control Number
- (CaBNVSL)slc00212078 (OCoLC)605715032 (CaOOCEL)415498
- System Details Note
- Mode of access: World Wide Web
- Transcribing agency
- CaOONL
Table of Contents
- Walking Miss Lillian to the Top of the Hill 15
- Grabbing the Tail of a Comet 19
- In the Beginning 29
- CHAPTER TWO 29
- We Were All Like Family 43
- CHAPTER THREE 43
- Going Coast to Coast 53
- CHAPTER FOUR 53
- My Partners the Store Owners 75
- CHAPTER FIVE 75
- Broadcasting the Brand 113
- The True Stories Behind the True Stories 139
- Grabbing the Tail of a Comet 209
- In the Beginning 210
- We Were All Like Family 210
- Going Coast to Coast 210
- My Partners the Store Owners 211
- Roll Up the Rim to Win 211
- Broadcasting the Brand 211
- The True Stories Behind the True Stories 212
- Changing Times 212
- Summarizing Success 212
