For Canada the last century was one of great social and economic change: an increasingly urban population witnessed shifts from an agricultural to a mixed economy and from moderate to greater wealth. Heick chronicles how changing attitudes toward butter and margarine reflected the nature of that society. He demonstrates how the ban on the manufacture, importation, and sale of margarine was instigated in 1986 at the behest of the nascent, yet influential diary industry, particularly in Ontario. This ban was based on the premise that margarine was not a pure food. Despite the lifting of the ban in 1918–23, margarine would only appear as a permanent fixture of the Canadian food spectrum after World War II. The author contends that post-World War II urbanization, and a desire to enjoy a more prosperous life after wartime stringencies, were instrumental in this change. It was increasingly difficult for the Canadian diary industry to meet the nation’s growing dairy requirements. Margarine was no longer viewed as impure; in fact it was now recognized as being a wholesome food and substitute for butter.
Heick’s important study of the Canadian butter/margarine competition brings to light how the lengthy debate manifested itself in political, economic and social milieux.
Authors
- Bibliography, etc. Note
- Includes bibliographical references and index
- Control Number Identifier
- CaOOCEL
- Dewey Decimal Classification Number
- 338.4/766432/0971
- Dewey Decimal Edition Number
- 20
- General Note
- Issued as part of the desLibris books collection
- Geographic Area Code
- n-cn---
- ISBN
- 0889209944 9780889207813
- LCCN
- HD9278.C22
- LCCN Item number
- H44 1991eb
- Modifying agency
- CaBNVSL
- Original cataloging agency
- CaOOP
- Physical Description | Extent
- 1 electronic text (viii, 229 p.)
- Published in
- Canada
- Publisher or Distributor Number
- CaOOCEL
- Rights
- Access restricted to authorized users and institutions
- System Control Number
- (CaBNVSL)rjv00101402 (OCoLC)144144988 (CaOOCEL)402548
- System Details Note
- Mode of access: World Wide Web
- Transcribing agency
- CaOOP
Table of Contents
- CONTENTS 4
- TABLES AND GRAPHS 6
- ACKNOWLEDGMENTS 8
- INTRODUCTION 12
- PART ONE: The Kingdom of the Cow: The Life of the Ban 16
- CHAPTER ONE: Imposition of the Ban on Margarine: 1880-86 17
- CHAPTER TWO: Exclusion: 1886-1914 33
- CHAPTER THREE: Momentary Easing: 1914-19 41
- CHAPTER FOUR: Renewed Exclusion: 1919-24 54
- CHAPTER FIVE: Holding the Line: 1924-45 64
- PART TWO: The End of the Ban 72
- CHAPTER SIX: The Fight to End the Ban: 1946-48 73
- CHAPTER SEVEN: Reference to the Courts: 1949-50 90
- PART THREE: Margarine Prevails: 1950-87 104
- CHAPTER EIGHT: The Legislative Maze 105
- CHAPTER NINE: Government Involvement since 1950 116
- CHAPTER TEN: Economics of the Butter and Margarine Industries 128
- CHAPTER ELEVEN: Margarine, Butter, Nutrition and Colour—"Holy Cow, It's Still a Holy Cow!" 145
- CHAPTER TWELVE: Marketplace Competition 158
- CONCLUSION 172
- APPENDICES 176
- NOTES 186
- BIBLIOGRAPHY 214
- INDEX 232
- A 233
- B 233
- C 234
- D 235
- E 235
- F 235
- G 236
- H 236
- I 236
- J 236
- K 236
- L 236
- M 237
- N 237
- O 238
- P 238
- Q 239
- R 239
- S 239
- T 239
- U 240
- V 240
- W 240
- Y 240