cover image: The Propensity To Protect : Butter, Margarine and the Rise of Urban Culture in Canada

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The Propensity To Protect : Butter, Margarine and the Rise of Urban Culture in Canada

1991

For Canada the last century was one of great social and economic change: an increasingly urban population witnessed shifts from an agricultural to a mixed economy and from moderate to greater wealth. Heick chronicles how changing attitudes toward butter and margarine reflected the nature of that society. He demonstrates how the ban on the manufacture, importation, and sale of margarine was instigated in 1986 at the behest of the nascent, yet influential diary industry, particularly in Ontario. This ban was based on the premise that margarine was not a pure food. Despite the lifting of the ban in 1918–23, margarine would only appear as a permanent fixture of the Canadian food spectrum after World War II. The author contends that post-World War II urbanization, and a desire to enjoy a more prosperous life after wartime stringencies, were instrumental in this change. It was increasingly difficult for the Canadian diary industry to meet the nation’s growing dairy requirements. Margarine was no longer viewed as impure; in fact it was now recognized as being a wholesome food and substitute for butter.

Heick’s important study of the Canadian butter/margarine competition brings to light how the lengthy debate manifested itself in political, economic and social milieux.

urbanization canada beurre consommateurs consumers government policy history histoire industrie urbanisation attitudes margarine politique gouvernementale butter trade margarine industry

Authors

W.H. Heick

Bibliography, etc. Note
Includes bibliographical references and index
Control Number Identifier
CaOOCEL
Dewey Decimal Classification Number
338.4/766432/0971
Dewey Decimal Edition Number
20
General Note
Issued as part of the desLibris books collection
Geographic Area Code
n-cn---
ISBN
0889209944 9780889207813
LCCN
HD9278.C22
LCCN Item number
H44 1991eb
Modifying agency
CaBNVSL
Original cataloging agency
CaOOP
Physical Description | Extent
1 electronic text (viii, 229 p.)
Published in
Canada
Publisher or Distributor Number
CaOOCEL
Rights
Access restricted to authorized users and institutions
System Control Number
(CaBNVSL)rjv00101402 (OCoLC)144144988 (CaOOCEL)402548
System Details Note
Mode of access: World Wide Web
Transcribing agency
CaOOP

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