Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?
The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols.
This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising.
This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
- Bibliography, etc. Note
- Includes bibliographical references and index
- Control Number Identifier
- CaOOCEL
- Dewey Decimal Classification Number
- 324.7/3/0971
- Dewey Decimal Edition Number
- 21
- General Note
- Issued as part of the desLibris books collection
- Geographic Area Code
- n-cn---
- ISBN
- 0889203237 9780889206298
- LCCN
- JF2112.A4
- LCCN Item number
- T44 1999eb
- Modifying agency
- CaBNVSL
- Original cataloging agency
- CaBNVSL
- Physical Description | Extent
- 1 electronic text (ix, 252 p.)
- Published in
- Canada
- Publisher or Distributor Number
- CaOOCEL
- Rights
- Access restricted to authorized users and institutions
- System Control Number
- (CaBNVSL)jme00326954 (OCoLC)180704477 (CaOOCEL)402398
- System Details Note
- Mode of access: World Wide Web
- Transcribing agency
- CaBNVSL
Table of Contents
- Contents 8
- Acknowledgements 10
- Chapter 1 Introduction 12
- Chapter 2 The Theory and Use of Political Advertising 22
- Chapter 3 The 1993 Canadian Federal Election: Background and Party Advertising Strategies 38
- Chapter 4 Contextual Analysis of Political Advertising: The Attack Mode on English-Language TV 60
- Chapter 5 Political Ads on Quebec TV during the 1993 Federal Election 86
- Chapter 6 The Role of Images in Quebec Political Advertising 110
- Chapter 7 Quantitative Assessment of Advertising Effects: Survey Data 128
- Chapter 8 Exploring the Impact of Negative Political Ads through the Use of Participatory Action Research 144
- Chapter 9 Cognitive Responses to Political Advertising on Quebec TV in the 1993 Election 172
- Chapter 10 The Ethics of Political Advertising 190
- Chapter 11 Conclusions 204
- Appendix A: Political Advertisements in English 222
- Appendix B: Political Advertisements in French 228
- Notes 232
- Glossary 238
- Bibliography 240
- About the Authors 252
- Name Index 256
- A 256
- B 256
- C 256
- D 256
- E 256
- F 256
- G 256
- H 257
- I 257
- J 257
- K 257
- L 257
- M 257
- N 257
- O 257
- P 257
- R 258
- S 258
- T 258
- U 258
- V 258
- W 258
- Y 258
- Z 258
- Subject Index 260
- A 260
- B 260
- C 260
- D 260
- E 261
- F 261
- G 261
- H 261
- I 261
- J 261
- L 261
- M 261
- N 261
- O 262
- P 262
- Q 262
- R 262
- S 262
- T 262
- U 263
- V 263
- W 263
