Canadian television

The costs of Canadian television production in English-Canada appear to be very much in line with the costs of television production in France and the U. K., and far below the levels in the U. S. The costs of Canadian television production in French-Canada appear to be far lower than the English-Canadian costs, and are very close to TV production costs in Australia. [...] Table 2 presents the estimates of the cost of production in 2005-06 for each of the independent- production genres in both language markets. [...] These costs are comparable to the costs of producing an hour of drama programming in the U. K. and France, but are significantly lower than the costs of producing an hour of drama programming in the U. S. In the U. S., it costs about $3 million to produce one hour of drama, or between two and three times what it costs in Canada.6 The higher cost of U. S. drama production reflects the higher produc [...] An examination of the annualized advertising revenue potential of Canadian programming attempts to present the true lifetime economic potential of Canadian television programming within the Canadian market without having to separately calculate the advertising revenue attributed to additional exhibition windows; it also avoids the distortions that may arise due to cross-subsidy within the Canadian