Audiences in Canada : Auditoires au Canada : rapport sur les tendances

This once again reinforces the importance of defining the target market for a film and establishing a distribution and marketing strategy well-suited for the audience. [...] Furthermore, factors that Canadians have been reporting as less important to them over time include the actors in the film, the prizes the film has won, and the movie’s screenwriter and director. [...] Furthermore, in terms of attachment to, knowledge of and perception of the industry, there are two different realities in the country. [...] Two thirds of respondents had heard of the Canadian film Corner Gas: The Movie, and the feature emerged as the most popular movie included in the survey, beating out such international hits as Lucy and The Imitation Game. [...] In fact, the majority stated that the acting, directing and production are such that the quality of Canadian French-language films is as good as the quality of movies originating elsewhere (52%).