In order to find out what Canadians think about privacy and how privacy experts view the role of the OPC in the next five years, we set out to hear from a wide range of individuals and organizations about what privacy issues were important to them. [...] Much of the stakeholder discussions focused on the value of personal information and the dynamics of the exchange individuals make when they share their personal information with organizations to obtain a product or service. [...] The efficacy and suitability of PIPEDA’s consent model was questioned in the context of big data, the Internet of Things, and the mobile environment. [...] In the short and medium terms, we will seek to better understand how privacy is implicated and to inform organizations, the public and Parliamentarians on the issues at stake. [...] To achieve this, the OPC will strive through our investigative and research work to unpack, understand and make more transparent these new business models; through our technology lab, and working with technology associations, manufacturers and security experts, we will contribute to the development of creative and innovative privacy-enhancing solutions; through our guidance and outreach efforts, p