However, the speed of change, the limitations of existing regulatory models, and the political and cultural context of government make the sharing economy a challenging fit for how governments manage policy and regulation. [...] In this sense, while the sharing economy and the technology behind it may be new, the dynamic of competing interests is familiar, drawn into sharp relief by changes in the bargaining power of buyers and sellers.18 Often the earliest and loudest voices in the debate on any potential change to a market are established businesses. [...] Unique features of sharing economy enterprises Two key characteristics of the sharing economy challenge policymakers: the speed and scale of change and the difficulty of categorizing these enterprises. [...] Prescriptive ies of the personal and the commercial and threatens and rigid structures are slow to respond to new ways to disrupt existing markets and regulatory models. [...] Uber,43 saying that the service is “here to stay” What will it take for governments to continue and that “regulators, whether it be taxis or other to discharge their critical mandate to protect industries, have to take into account in doing their job the public interest, while also recognizing that the world is changing and it’s changing for the the innovative potential of sharing economy better,