How Canadians select audiovisual content : Processus de choix de contenu audiovisuel des Canadiens: groupes de discussion à Montréal, Sherbrooke, Toronto et Vancouver

Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of Canada Media Fund, the SODEC, the Government of Canada or the Government of Quebec. [...] In this study, It is interesting to observe that although the Connected/ Superviewers watch more content and use a higher number of platforms to access content, the selection process of the members of the two groups seem to be very similar. [...] Executive summary - insights for the industry ■  Immediacy is becoming the norm and video content is more accessible than ever, owing to the 1.   proliferation and democratization of video content sources and platforms. [...] In Quebec, there is an awareness, a pride and a sense of belonging with regard to the industry, which is not the case in English-speaking Canada.