Thus, the industry focus for reform of dairy policy and milk supply management has been to contemplate changes in the rules governing the milk supply management system that can address these issues. [...] The purpose of this paper is to provide a survey of some of the broader issues influencing milk supply management and Canadian dairy policy, the challenges in having these broadly addressed, and some direction for bolder, more sustainable policy direction. [...] The apparent interests of producers in developing dairy policy at the time were the following: Control milk and dairy product surpluses Increase farm milk prices to provide returns to cover costs of production Provide for greater equity in returns among dairy farmers The policy instruments that developed in the 1960’s and early 1970’s were consistent with these interests. [...] The development and delegation of authority to the Canadian Dairy Commission and provincial marketing boards in the late 1960’s and early 1970’s was broadly consistent with a Keynesian view in which market intervention was a core element of economic development. [...] This is evident, for example, in a willingness of the federal government to implement wage and price controls, and to intervene in energy markets through the National Energy Program in the 1970’s The situation is rather different today.