A study of this economic impact study helps to quantify the im- magnitude has not been commissioned since 2004 portance these markets play in the local agriculture with the number of farmers’ markets in Nova Scotia and food economies, not only to vendors, but to the having tripled since that time. [...] It al- lowed us to engage with our customers in a new way, get a better look at the foot traffic into our market and allow us to see empirically the impact and bene- “We were impressed with the number of people who fit of our farmers’ market to the local economy.” were willing to help by participating… Kids were ea- ger to place the dots for their parents. [...] Regardless of size, a • By repeating the dot surveys regularly and tracking market with the right vendor mix can capture more changes in SPC, markets can begin to understand of a customer’s ‘share of wallet’, offering a breadth how their customer’s buying habits change of products and encouraging customers to do more throughout the market season. [...] This study found that the average market shopping group thus spent 23% of their household food budget at the farmers’ market on the day of the study. [...] Discuss the economic impact of farmers’ markets Lastly, do not feel as though your market is limit- across the province and speak to your market in ed to using the data provided; feel free to rework particular.
Authors
- Pages
- 28
- Published in
- Ottawa, Ontario
