Unbeknownst to many consumers, they may be in a risky position with regard to the security and privacy of much of their personal, and sensitive information; and they often don’t take simple, inexpensive actions to prevent loss and exposure of their information. [...] Highlighting the impact of these threats to Canadians will provide the impetus to reduce threats and to manage the risks. [...] These were: • The right to safety • The right to be informed • The right to choose • The right to be heard5 In 1985, the United Nations, through the United Nations Guidelines for Consumer Protection, expanded these to eight basic rights that, together with the right to privacy, form the basis for the Consumers Council of Canada’s focus on the rights and responsibilities of consumers.6 Research by [...] The number of smartphone apps is rapidly growing, and the trend is for more connectivity and processing of greater amounts of sensitive information.”7 “Wireless customers are trying to get more out of their smartphones with mobile apps and multiple features not available on traditional phones, which is key to explaining the shift to smartphones.”8 7 Technology Advisory Council, Security and Privac [...] In a presentation made C/M Dave Black of the RCMPs Cyber Crime Fusion Centre, Black indicated that the RCMP needed greater capacity to fight cyber crime, and a partnership with the private sector.”46 The current focus of Canadian plans is on turning people back to their phone supplier if they think their phone has been compromised, and not to refer these incidents to the Cyber Crime unit.