"Are You Doin' It?" testing week 2010 final evaluation and report

The concept, design and messages of the “Are you doin’ it?” campaign were procured in house and fell from the minds of a very insightful and dedicated Education team. [...] The goal of the campaign was to increase the real number of HIV and STI tests occurring in London, as well as Elgin, Huron, Lambton, Middlesex, Oxford, and Perth counties during this period, as well as increasing awareness for stakeholders to the importance of regular HIV and STI testing as a routine part of good sexual health care. [...] As a result, the goals of the “Are you doin’ it?” campaign were refined as follows: To increase the real number of people getting tested for HIV and STIs over the course of the campaign. [...] We shared preliminary plans for the campaign with the Sexual Health Team at the Middlesex-London Health Unit in early May, and moved forward with PSA production, the social media design and the community development work in late June. [...] A recommendation for a future incarnation of the campaign would be to engage agencies and spaces on the distribution list far in advance of the campaign, and to mobilize members of agency-wide distribution lists as well as volunteer power in order to ensure a smooth, manageable and complete coverage across the city and catchment area at large.