In addition to increasing the capacity of primary health care providers to prevent suicidal behaviour, it is also important to increase the awareness and education of the general public, including knowing what resources are available to help. [...] Page 3 Literature Review: Men at Risk Program MENTAL HEALTH AND MEN The interaction between psychological risk factors and the incidence of suicide in men points to the importance of understanding the mental health service provision available to men, and the particular mental health risk factors prevalent in men. [...] Research into providing workplace mental health programs has focused on the following: The prevalence of anxiety and depressive disorders in the workplace, The social and economic costs resulting from these disorders, and How quality mental health care can help reduce the burdens resulting from these conditions27. [...] Often, the roots of stress that can contribute to anxiety and depressive symptoms, making the employee more susceptible to experiencing parasuicidal behaviour, can be rooted in the organizational culture of the company32. [...] The issue of suicide contagion is a crucial consideration during the development of a social marketing strategy, as increasing the recognition of individual cases of suicide may lead to reinforcement of an individual’s intentions of suicide41.