The report was prepared by the Canada West Foundation Senior Researcher and Director of the West in Canada Project Robert Roach and Policy Analyst Larissa Sommerfeld. [...] The results show that 45% of western Canadians are either extremely or definitely concerned about the long-term supply of fresh water in their region. [...] Supply of Fresh Water it is not surprising to see a fair degree of support for charging the full cost of water in the. [...] This is seven percentage points higher than the 77% who said the same in 2010.1 Although still a majority, support for the idea of charging individuals the full cost of water is lower than support for charging industrial users the full cost; 57% of western Canadians agree with the statement “to conserve water resources, governments should charge individual consumers the full cost of water they use [...] As with the industrial case, support for charging individuals the full cost of water has dropped slightly since 2003 when 63% of western Canadians supported charging individuals the full cost of water, compared to 57% in 2010.