With increased consumer interest in environmental impacts, green supply chain management (GSCM) is becoming increasingly important for Canadian retail chains and consumer product goods (CPG) business partners. While the value of integrating environmental thinking into distribution practices is rarely disputed, literature to-date has been sparse in conveying tangible evidence regarding performance and business benefits. This resulting report provides unique insights to help Canadian retail and consumer products supply chain executives understand the current trends and to recognize the benefits of adopting GSCM practices in distribution activities.