cover image: The Alberta back pain initiative study : Final report for WorkSafeBC funded project RS2006-OG03

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The Alberta back pain initiative study : Final report for WorkSafeBC funded project RS2006-OG03

2009

Research has identified that the Canadian general public holds many of the same negative and pessimistic beliefs about back pain that were common in Australia and Scotland.10 Alberta Campaign In 2005, the Workers’ Compensation Board (WCB) of Alberta began working with DDB Canada to design and execute a social marketing campaign with the primary objective of educating the Alberta public about back [...] Results of the baseline survey have been published and were quite comparable to baseline characteristics of the Australian population.10 For each wave, interviews were conducted with residents of Alberta where the campaign took place, and with residents of the unexposed neighboring province of Saskatchewan. [...] We evaluated the impact of the Alberta back pain campaign on beliefs of the general population, beliefs of groups at high risk for developing back pain (students of nursing and construction trade programs), and disability behaviours including compensation and heath utilization outcomes. [...] Study population All residents of the province of Alberta served as the study population, and the unexposed population of the neighboring province Saskatchewan served as a control. [...] Medical and health care associations endorsed the advertisements to increase credibility (College of Physicians and Surgeons of Alberta, Alberta College of Family Physicians, College of Chiropractors of Alberta, and the Alberta Physiotherapy Association).
health health promotion psychology research media evaluation advertising factor analysis mass media medicine philosophy social sciences standard deviation behavior advertising as topic therapy causality back pain principal component analysis reliability researchers workers' compensation health treatment reliability (statistics) cronbach’s alpha survey methodology sd validity (statistics) construct validity backache scree plot exploratory factor analysis advertising campaigns mass media in health education disability insurance claims factor analytic principle components
Pages
117
Published in
Canada

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