Evaluating the impact of the "My-Play" system in Nova Scotia : Phase 1, regular VL player benchmark survey

Following a pilot of the program in Sydney Nova Scotia in late 2009 the Nova Scotia Gaming Corporation (NSGC; the ‘Corporation’) in cooperation with other industry stakeholders in the province completed installation of the system on all machines in the province by August 2010. [...] The ‘Corporation’ commissioned evaluative research of the system through the Responsible Gaming Council to assess the impact of the system for players and the VLT business line. [...] In Nova Scotia the Gaming Corporation (NSGC; the ‘Corporation’) is the government body responsible for the business management and operation of gambling in the province under the 2003 Nova Scotia Gaming Act. [...] For the experimental group the results will be compared to the baseline measures to evaluate any changes associated with feature use and the “My‐Play” system and then compared to the findings for the control group. [...] The player must insert an ID card into the VLT before starting to play then the “My‐Play” system records and stores the play activity for the session also giving players the option to use the various RG features; if the card is not used then activity for that play session (e.g., amount of time or money spent) is not recorded nor can the player use any of the RG features.