Canada's agri-food destination : Destination du secteur agroalimentaire canadien : une nouvelle approche stratégique

This is in vivid contrast to what Canada needs to achieve in order to provide the higher quality and volume of product demanded by a growing world population and increasingly aware consumers both in Canada and abroad. [...] These include: Canada’s competitive position, Canada’s responsiveness to the consumer, the vibrancy of each segment across the vast agri-food supply chain, and the capacity of governments to financially support the sector. [...] They also expressed concern about the current and future state of the Canadian population’s diet and health, and the capacity of Canada’s agri-food sector to respond to climatic and environmental challenges. [...] It needs to be a highly reliable supplier of ingredients and foods, supported by the best risk mitigation and regulatory practices, and the smartest use of bio-solutions. [...] Promote good food choices, habits This discussion paper proposes the creation of a Centre for Good Food Citizenship – a partnership among industry, government and Support the health community to inspire, engage and inform stakeholders research on good food opportunities and practices.