While they are masters of the above, they are also highly innovative and productive firms that tend to be more inclined than average towards investment in research and development and new capital. [...] Similarly, new products, production costs, and Perhaps the difference is in the execution of the plan. [...] Economic drivers of viability When one considers that SMEs are often niche players, The natural issue over self-evaluation is whether the it is unsurprising that marketing comes immediately after perception of respondents meets the reality of business out- management and financial skills in terms of importance. [...] The findings showed significant overlap between the odds of insolvency and an absence of the self identified. [...] The most successful firms are This is a remarkable ranking, as it is almost the inverse of the productive and nimble.