Literature review, effects of alcohol advertising on alcohol consumption among youth : Effects of alcohol advertising on alcohol consumption among youth

The purpose of this report is to provide the findings of a review of the literature around the effects of alcohol advertising on alcohol consumption among youth. [...] Findings Alcohol Advertising Youth Exposure to Alcohol Advertising Despite regulations to protect youth from alcohol advertising (see box #1), children and teenagers below drinking age are regularly exposed to high levels of alcohol advertising (Winter et al., 2008). [...] The Appeal of Alcohol Advertising to Youth Studies suggest that alcohol advertisments Box 2: Seven Myths Alcohol Advertiser want Youth make use of techniques which specifally to Believe: target and appeal to youth. [...] Alcohol Advertising: Impact on Consumption There has been much debate and question as to the potential impact or influence of alcohol advertising on youth. [...] Exposure to multiple sources of alcohol advertising (television advertisements, alcohol _______________________________________________________________________________________________________ NSHPP 6 Literature Review – Role of Advertising on Alcohol Consumption Among Youth March 2009 – Final.