cover image: Evaluation of the education campaign on health risks associated with heat waves and on related protection measures : Évaluation de la campagne d'éducation sur les risques à la santé reliés aux épisodes de chaleur accablante et sur les mesures à prendre pour se protéger

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20.500.12592/6b30r0

Evaluation of the education campaign on health risks associated with heat waves and on related protection measures : Évaluation de la campagne d'éducation sur les risques à la santé reliés aux épisodes de chaleur accablante et sur les mesures à prendre pour se protéger

1 Jun 2010

One of the directions of the plan is to promote the implementation of behavioural strategies to reduce risks associated with heat waves. [...] The goal of the evaluation was to estimate the rate of penetration of prevention messages among Montrealers aged 65 and over, to assess the messages’ impact on knowledge and behaviours adopted during heat waves, and to explore the factors influencing behavioural response. [...] The objective of the campaign is to inform the general public, especially the most vulnerable individuals, of the measures to take to avoid health problems associated with heat waves. [...] There are three components to the evaluation: The first assesses the dissemination of the messages among the general population. [...] Nonetheless, to foster acquisition of new knowledge— to say nothing of changes in behaviours—messages should be developed based on a deep understanding of the target audience to tailor the campaign goals, determine the choice of the communication channel (by selecting the information sources most commonly used by the targeted population to increase exposure), and define the contents and style of t
health environment climate change education psychology communication evaluation adoption medicine philosophy social sciences newspaper air conditioning behavior bias further education healthy exposure (photography) drink hot temperature heat waves (meteorology) duplex (building) softdrinks communicated media campaigns
ISBN
9782894949092 9782894949085
Pages
72
Published in
Canada

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