The primary research goal for the study was to compile a reliable database of information for NSHPP to use as a resource for the following purposes: 1. To obtain feedback and information for focused prevention, community education and early intervention strategies to address harmful alcohol use among Nova Scotians; 2. To continue to monitor alcohol consumption and assess drinking patterns among th [...] During April and May 2008, 1,200 Nova Scotians aged 15 years and older living in 798 randomly selected households throughout the province completed a telephone survey incorporating various standardized and validated instruments to measure: • alcohol consumption • harmful and hazardous drinking (AUDIT) • opinions about alcohol and its effects • contexts and influences of alcohol use • drinking and [...] The primary focus of the strategy is to spearhead change in cultural dynamics surrounding alcohol in the province as identified during the development process for the alcohol strategy. [...] Two survey instruments were produced under for the study: • Household Screen (FOCAL) ⇒ To determine household composition, including the total number of people living in a household; the number of children (males/females) under 15 years of age and age 15-18 years; number of adults age 19 years of age or older by gender and age category (19-24 years, 25-34 years, 35-44 years, 45-54 years and 55-64 [...] Measure Estimate Alcohol Percent who have tried alcohol 92.9% – All Respondents 15+ years Consumption 94.7% – Adults 19+ years and Patterns 67.1% – Youth 15-18 years Mean age at onset of drinking 18.2 years – All Respondents 15+ years 16.8 years – Males 19.4 years – Females Percent drinking alcohol in the past 12 76.1% – All Respondents 15+ years months.