The key to this approach is to invest in the skills of the people and to translate those skills into the delivery of higher quality services. [...] The alternative view, in contrast to the traditional, holds that since the consumer comes in direct contact with the output of such workers, the success (or failure) of the organization would depend on the quality that can be achieved, delivered and sustained over time. [...] The sample of the LFS is drawn using geographic strata in order to ensure the representativeness of the sample across Canada. [...] Research Design The rationale for the three-way classification of workers flows from the need to put the focus on low-wage work within the service industry. [...] The share of high wage service workers rose in Ontario from 32.2% in 1991 to 35.5% in 2006, a rate of increase that exceeded the rate in the rest of Canada (from 31.5% to 34.6% over the same period).