From Kraft to craft

This paper argues for a massive step-up campaign by the Ontario government to lead the charge and build the Province’s reputation as one of the most innovative, 1 Because the creative food economy is comprised of related but diverse food sub-sectors, it is difficult to estimate quantitatively a monetary value or market share for the sub-sector. [...] The discovery of BSE in a single breeder cow in Alberta in May 2003 (and the subsequent worldwide ban on Canadian beef products) 2 According to the UN World Food Organization, the cost of meeting the target to advert the current food security crisis is $1.2 billion, which is estimated to be 1% of the US government annual spending on the Iraq war between 2003 and 2007 (Morgan, 2008). [...] The implications of these findings are profound for the future health of the next generation and for the survival of our public health-care system. [...] They benefit from strong food sector organizations such as the Food and Consumer Products of Canada, the Alliance of Ontario Food Processors and the Food Processors of Canada. [...] In the case of Campbell’s, the company reconfigured its Canadian operations to be part of a continentally rationalized, technologically sophisticated production system that decreased the number of product lines manufactured in Canada and the number of employees in Ontario.