Assessing the consumer acceptance and market potential of alternative meats

They further suggest if the industry is to become viable in the long run, it must devote resources early on to developing a primary (consumer) demand for the product; leaders in new industries like the alternative livestock industry will need to promote the final product to consumers, while merely developing the demand for inputs (breeding stock in this case) will not sustain the growth in the lon [...] Initiated by the Western Canadian Wild Boar Association, the goal of this project was to establish an organized marketing tool for their industry, and to increase returns to producers through the capture of higher margins generated in the processing and distribution of Wild Boar products. [...] The research aimed to identify problems within the distribution chain, barriers to the development of the industry, and ways to improve the organizational structure in order to address the concerns identified. [...] The authors argue that bison is considered to be quite similar to beef in taste and appearance which are important attributes in the decision to purchase and consume a meat product and will therefore have a significant influence on the marketing of bison meat products. [...] Independent (explanatory) variables included the 1 5 average market price of the first five rounds of bidding, respondent gender, age, education level, income level, the number of times the person had tried bison, and their overall rating of the deli meat product in the taste test.