The aim of the GE3LS research is twofold: first, to incorporate social and ethical considerations at the early stages of scientific research, and second, to provide useful information to industry, consumers, public interest groups and government regulators, as well as the scientific developers themselves, on the deployment and use of these new technologies. [...] The Consumers tend to results of these trade-offs can be analyzed into rankings of the relative importance be less accepting of of various product attributes without revealing which of the variables is of principal organisms that are interest to the researchers. [...] Food, Health and Biotechnology | 13 4. Health Claims as Credence Attributes: Evidence From the Functional Foods and Nutraceutical Sector in Canada Deepananda Herath, Spencer Henson and John Cranfield University of Guelph Introduction This study explores the value that producers of functional foods and nutraceuticals perceive from the use of health claims in product marketing, and the extent to whi [...] In view of the above, we should not find systematic differences in importance scores between firms in Groups 1 and 2. Irrespective of the credence intensity of the firm, there is a desire to communicate with consumers about the potential health benefits of products. [...] These on the use of health indicated that the observed variation in the factor scores was reasonably well explained for a cross-section data set.3 The p-value for the null hypothesis that the estimated claims to communicate parameters in each model were jointly equal to zero was rejected for all but the model with consumers explaining the factor scores related to the alignment of Canadian labellin