Revenue fluctuations for newspaper publishers : Fluctuations des revenus des éditeurs de journaux

Revenue Fluctuations for Newspaper Publishers By Allison Bone, Services Industries Division Informing Canadians daily Every day millions of Canadians turn to one of the hundreds of newspapers available in Canada to get an update on what is happening in the world, the country and their community. [...] In 2001, the economy experienced a slowdown in growth following the high tech boom of the late 1990s. [...] The recession of the early 1980s triggered declines in national advertising revenues in 1982 and 1983. [...] While the competition for advertising dollars has increased with the growing popularity of television and the Internet, newspapers have found ways to maintain their revenues by having on-line editions of their newspapers and by conducting promotional campaigns to increase readership. [...] Despite the differences in the industry classifications between the two surveys, the data are comparable because prior to 1997, the questionnaire asked respondents to separate their newspaper publishing from their other publishing.