In his remarks, Peter Hicks, of the PRI, explained that a focus on assets corresponds to a new way of thinking in social policy in terms of the effects of policies on the subsequent lives of people, and on the importance of main transitions in life, rather than only on the effects of policies at a particular time in the life of an individual. [...] Friedman was founding chair of the Association for Enterprise Opportunity; and currently chairs Ecotrust while serving on the Boards of Levi Strauss & Co., Doorways to Dreams, the Earned Assets Resource Network (EARN), the Friedman Family Foundation, the Koshland Committee of the San Francisco Foundation and the Rosenberg Foundation. [...] SRDC’s mission is to identify policies and programs that can improve the social and economic well–being of disadvantaged Canadians, and to raise the standards of evidence that are used in judging the effectiveness of such programs. [...] Until 1995, he was a senior official with the Government of Canada, working as an Assistant Deputy Minister in several departments – including Human Resources Development Canada, the Privy Council Office, Health and Welfare, and Employment and Immigration – primarily in the social policy and strategic planning areas and in the development and implementation of large policy reforms. [...] She was a member of the UK Treasury–led Policy Action Team 14 on access to financial services; of the Department of Trade and Industry Foresight Panel on personal and consumer financial services in 2010 and also of the DTI Taskforce on over–indebtedness.