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2019 Consumer Perceptions of Food

30 Aug 2019

The findings of the research will be used to inform and shape the department, portfolio and industry marketing, promotion and innovation initiatives based on the current state of consumer perceptions of food quality and market attributes in Canada. [...] With respect to the initial quantitative phase, the 2019 Survey on Consumer Perceptions of Food consisted of a sample of 3,031 Canadians (18+) who have at least half of the responsibility for grocery shopping in the household. [...] This speaks to the comfort they spoke about with respect to the quality and safety of the Canadian food system; the fact they do not question either in terms of the food available to them; and, that they have not had a troubling incident in the past. [...] There has to be follow up to the list.” – Montreal Reactions to the suggestion of live streaming of farmers and/or food processing facilities was interesting to some and participants did mention having watched documentaries about farming operations in the past, especially those related to the inhumane treatment of animals. [...] In terms of this branding, the focus groups suggested that there was a certain level of confusion around the interpretations of the Made in Canada, Product of Canada and Processed in Canada branding.
health agriculture politics economics food science and technology media communication marketing canada advertising diet food products food policy language public opinion social media economic sector qualitative research behavior focus group healthy attention brand vegan canada's food guide grocery groceries
ISBN
9780660323534
Pages
38
Published in
Ottawa, ON, CA

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