Canadians' Awareness of and Confidence in Automated Vehicles

Over eight in ten have heard of at least one of the six ADAS technologies covered in the survey, with blind spot monitoring being the most heard of and the most used, and with adaptive cruise control having the lowest recognition. [...] Agreeing with positive AV statements is linked to higher levels of household income and education and, later in the 8 Transport Canada Transport Canada – Awareness of and Confidence in Automated Vehicles survey, to self-reporting as very familiar with AVs, to thinking using AVs would be more relaxing than stressful, and to being a current owner of a vehicle with ADAS technology. [...] Over three-quarters of respondents know or guess the correct response about the function of blind spot monitoring (the ADAS technology in the survey with the highest level of previous awareness of the six). [...] They are the heaviest users of the Internet of the four segments, and are moderate users of television and radio. [...] They are the least likely to have heard of the ADAS technologies covered in the survey, to be familiar with them, to be a driver owner or user of at least one, or to be able to correctly identify what ADAS features are designed to do.