After studying markets and honey con- sumption around the world, he discovered that con- Shortly after market testing its first product local- sumption of honey per capita was higher in Europe ly, the “honibe honey drop,” Island Abbey Foods than in North America, and even higher in Asia. [...] THE ASIA FACTOR GROWING IN JAPAN The relationship between PEI and Japan is strong, dating back several decades, in large part due to a Canadian book published in 1908, Anne of Green Gables. [...] The Island Abbey Foods to grow in the Japanese market. [...] Foods’ strategy to proliferate around the world and Fascinated by the dehydrated honey lozenge and according to Rowe, collaborating with partners using wanting to know more about the product, the a co- branding strategy can significantly accelerate journalist interviewed Rowe through a translator and the marketing and distribution processes, mitigates wrote an article about the PEI-based honey com [...] The article spread the word across Japan, driving The company has developed a similar partnership a significant increase in Island Abbey Foods’ sales in with Comvita, a New Zealand-based natural health the island nation home to 127 million people.
- Pages
- 4
- Published in
- Vancouver, BC, CA
