Broadening the Value Proposition and Supporting Narrative for Canadians To date, the value proposition for Canadians on energy and climate has not been compelling; it must be reframed and broadened to provide a distinctive and compelling Canadian energy and climate “brand”. [...] A Value Proposition and Narrative for Energy and Climate in Canada Page 6 by Mike Cleland, Dave Collyer, John Dillon, Monica Gattinger and Ken Ogilvie December 2017 A Value Proposition and Narrative for Energy and Climate in Canada o Create an institutional structure/organization that can provide broader public engagement on energy and climate change, and ensure ongoing dialogue with the public on [...] Canada has several leading companies in A Value Proposition and Narrative for Energy and Climate in Canada Page 7 by Mike Cleland, Dave Collyer, John Dillon, Monica Gattinger and Ken Ogilvie December 2017 A Value Proposition and Narrative for Energy and Climate in Canada this realm that should be celebrated as part of the narrative on the Canadian energy brand. [...] A Value Proposition and Narrative for Energy and Climate in Canada Page 8 by Mike Cleland, Dave Collyer, John Dillon, Monica Gattinger and Ken Ogilvie December 2017 A Value Proposition and Narrative for Energy and Climate in Canada o Funding should be based on objective and transparent criteria related to economic and environmental objectives, be targeted to areas of existing and emerging Canadian [...] Based on our experience and ongoing professional activities, we believe that it is possible for Canada over the next three decades or so to act as a credible global citizen in the transition to a low carbon economy while continuing to provide safe, secure, convenient and affordable energy services to Canadians and to the world and while also ensuring that the supply and delivery of energy services