H1 Citizens will be more likely to support a tax when the short- term consequences of the policy-problem are made more salient than the long-term consequences. [...] H2 Citizens will be more likely to support a tax when the timing of the policy benefits are closer in time are made more salient than the long-term benefits. [...] H3 The greater the cost of the tax increase, the less likely citizens will be in favour of a tax. [...] Policy Cost: The most visible effect of a carbon tax will likely be on the cost of gasoline. [...] This would move Canada along a transition to a low carbon economy and begin to mitigate the negative effects of climate change's impact.